Big, No, HUGE Changes to the Chitika Web Advertising Program
The period running from November 2007 to January 2008 were some of the best times I had running the Chitika ad program on my sites as earnings shot through the roof.
Things pretty much came crashing down after that, and many Chitika ad publishers were left wondering what happened.
Finally, we have a couple of blog posts, knowledge base articles and forum posts from the good folks at Chitika explaining the changes that are occurring in the online advertising industry and how the ads are adapting to meet those changes head on.
- Ryan Travis clarifies some important details about the new ad platform, how impressions are counted and what kind of advertisers Chitika is making deals with.
- EngineeringGrunt gives a list of publishers who would benefit the most from these changes.
- A Chitika knowledge base article explains that CPA (cost-per-acquisition) ads are those which only pay you when the person who clicks on the ad ends up actually purchasing something. The payout is as high as 85%. An example of how the stats would reflect the performance of CPA ads is also given.
- Because the new Chitika ad platform rewards publishers who get the majority of their visitors from US-based search engine traffic, a new report is now emailed to publishers with high traffic showing in detail where their visitors are coming from.
- Venkat Kolluri, the CEO of Chitika Inc. has a blog post announcing the changes.
To be honest, it all sounds good, but I have yet to experience significant success with the new ad formats from Chitika.
I'll give these new Chitika units a spin and update this post if I have earnings worth reporting.
Tags: Chitika